The Nun has been enjoying a robust showing at the box office, and it’s easy to see why.  It’s backed by the sizable support of the ever-expanding The Conjuring franchise, and it was released with a savvy sense of timing; late enough into September to whet the seasonal appetite for horror, but early enough to get ahead of the incoming torrents of competitors.  But if the past few years have taught us anything, it’s that good marketing is not a substitute for quality, especially in a series as inconsistent as this one. Continue reading →